Lighting Fresh Food Display

Lighting fresh food displays is not as simple as you might think.  In the world of retail lighting is subtly used to attract the attention of customers, create an ambiance and show products to their best advantage.  Food displays and counters are no exception and use different types of lighting to influence potential buyers.

Different coloured lighting will alter the appearance of certain food products like vegetables or meat making them look more fresh, healthy and nutritious and thus encouraging customers to make a purchase.  Using only ‘normal’ lighting could leave the food items looking dull therefore not giving potential customers the right impression.

It is not purely about appearances though as the safety of staff and customers is critical all times.  Food cannot be contaminated by sharp objects such as shattered glass from lighting in fresh food displays, which is additional reason for the use of specialist bulbs.