Website Promotion
Website promotion is the ongoing process of trying to increase the amount of traffic (amount of visitors) you get to your website. In order to do this, the website company that may be hosting your website can monitor how many people visit your site and what pages they are visiting the most. They can then establish where changes can be made. This can include SEO (search engine optimizations), this is trying to get as many keywords as possible into your site so that when people type that into a search engine, you will come up on more result pages. You could also try content development. This is catering to your audience. If people wish to know something and it is not on your site then they are going to look else where. If many people are doing this then it is apparent that changes need to be made to the site so that your audience are getting what they want. To let people know about your website, it is a good idea to put your web address on anything that has to do with your company or brand. This would include letter heads, business cards local newspapers etc.